Video: How it is the Best Form of Content Marketing

Last year, i.e. 2017 was all about video marketing. The top content marketing agencies are planning to make greater use of this format in the coming year. It is wrong for us to assume that people will start the search for a certain product or service on Google. Instead, a lot of the times users come across a product or are introduced to it via the video format.

Consumption of information in the form of videos will soon account for a large majority of the internet traffic. The reason being that it is way easier for people to consume videos than text because it is processed by the brain way faster, and most information transmitted to the brain is visual. Also to be noted is that videos generally have higher emotional appeal which makes them more engaging than a text or a picture would.

Here are some of the reasons why video content marketing is important:

• Video marketing is successful
  

Research from various sources suggests that anyone who has tried marketing via videos has showed an appreciable return. An astounding 68% of the users can remember what they saw in a video than anything they heard or read before. Thus, if your videos are impactful enough, you can easily convince a user to try out your product.

A huge portion of regular internet users watch an hour or more of videos every day. YouTube alone has over a billion views from new users. Facebook generates around 8 billion views on a daily basis. That's a massive market ready to be tapped into.

An obvious way of publishing videos is by uploading them on YouTube, but they are also shared widely across various social media platforms. If your videos are well created and convey the right message, then the scope of your message reaching a larger number of people.

People are more open towards visual content that they are towards texts. Why? Because 90% of the information that brain registers is visual. Additionally, it processes such information 60,000 times faster. This is why people are more tolerant and accepting of watching what you have to offer before resuming their regular routine and thus it gives you more leeway of presenting your product to a potential customer.

With editing softwares you can now use the same footage to produce full-length videos, short clips and teasers for social media and emails. By 2019, video is projected to take more than 80% of all web traffic.

Google suggests that most people watch videos when it comes to researching for shopping online. Take for example searching for a liquid lipstick that you want to buy online. It is through blogs and vlogs by beauty gurus that makes it easier for you to choose the online store and the brand you want to order from. More so, people prefer watching the honest opinions of others in order to decide if the product is worth a try.

In today's world of a faceless digital marketplace, it has become important to "humanise" mega-brands that are mnet with distrust. Reputation management companies suggest that it can be achieved by revealing the faces of people who are behind the working of the company as well as the positive impact the company has had on its customers.

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